Wednesday, December 25, 2019

Life in the 1960s was Better than Life Today Essay

Life in the 1960s was both better for the people and significantly different to life today. When comparing the 1960s and today, there are many significant differences. The 1960s held events that were unique to that era, such as the Vietnam War and the landing on the moon, and today we are trying to find ways to advance technology further. The two eras also had different lifestyles, clothing, technology and pass-times. Life in the 1960s was better than the life today because the world hadn?t yet advanced too far, and life was revolved more around friends and family then other things. Events in the 1960s changed the people of that era. People who did adventurous things such as Neil Armstrong walking on the moon and those men who†¦show more content†¦Although these events are important, they have not given as much positive influence on the people of New Zealand as the events of the 1960s. There are many differences between the lifestyle of today and the lifestyle of the 1960s. Back in the 1960s, people had a lot of fun after the war. They wore fluorescent coloured clothing, listened to good music, took time to do things, ate healthier, protested for world peace and overall enjoyed themselves. In the 1960s, it is true that there was a lot of drug activity, but it was the people?s choice whether or not they wanted to experiment with drugs, so this was only a problem for those who chose to. Today, life is nowhere near as fun and carefree. Families have to work long hours to get enough money to live and put food on the table, life has become more busy and fast-paced, more fast food is available, children are ungrateful and starting to disrespect their parents more, the celebrities that children look up to set bad examples, the media is taking control, the music has no soul, people care more about how they look, and children spend more time with machines then with their fa milies. The comparison between these lifestyles clearly points to the 1960s being the better era. In the 1960s, children did not have a lot of technology, so their lives were more simplistic. TheShow MoreRelatedAnalysis Of 60 s Music Tells The Story Of The Secret Life Of Bees1085 Words   |  5 Pages60’s Music Playlist This playlist of 1960’s music tells the story of The Secret Life of Bees in chronological order. Several of the songs incorporated in the playlist are applicable to different events or characters in the story, as many of the events portrayed in it, such as running away, close relationships, and love have connections to multiple characters. This playlist will take you through a series of deep thought, emotion, and different connections to not only The Secret Life of Bees, but toRead MoreThe, Last Man Out1177 Words   |  5 Pagesin, last man out. A limp follows his every step telling the story of a body that has long seen its best days. He has White hair, wrinkles, and round glasses, that allow him to look cartoonish, if you didn’t know him better. He stands tall and proud, working as hard if not harder than any young man in the company. At 66 years old, Julian still feels strong and willful enough to manage a crew of 6 in Atlas refinery, where he’s worked for ov er 30 years and can be contributed for a lot of the company’sRead MoreThe Civil Rights Activist Malcolm X1631 Words   |  7 Pagesit today† said Malcolm X (â€Å"1960’s). To fully understand what Malcolm X was trying to say, one would have to understand what â€Å"future† really means. Future: the time or a period of time following the moment of speaking or writing; time regarded as still to come (Merriam). An interpretation of this is that one should prepare for the future, so that when the future becomes the present, a person knows she or he did everything thing he could have to make today better than yesterday. The future was alwaysRead MorePostwar Essay1315 Words   |  6 PagesPostwar In the 1950s the number of people living in the suburbs came to actually equal the number of people living in cities. This wave of people was due mainly to the availability of affordable housing; which allowed middle-class Americans to move to an area previously inhabited only by the wealthy. The houses and neighborhoods built in mass numbers on assembly lines came to look identical to each other. As a result of this, a model American life was created. People all around theRead MorePrejudice and Discrimination in America Today Essay1663 Words   |  7 Pagesprofessionals in all arenas of work has risen to the point where seeing a black physician, attorney, or a college professor are becoming more a common sight. More and more black people are holding positions of respect and authority throughout America today, such as Barack Obama, Colin Powell, Condelezza Rice and many other prominent black executives. As a result of their apparent success, these black people are seen as ro le models for many Americans, despite their race. However, these groups of blackRead MoreThe 1950s and 1960s: A Time of Great Changes Shaping the America We Have Today1006 Words   |  5 PagesWhen most people think of the 1950’s or 1960’s, they think of Elvis, Greasers, jukeboxes, Woodstock, and rainbow peace signs and hippie love. Although these symbols are somewhat accurate (and very popular), not many people think about the changes society and culture went through. The 1950’s and 60’s were a time of great change and freedom for many Americans. Everything from World War II, to the gay liberation movement, to the Civil Rights Act of 1964 helped to change society. Many of the viewsRead MoreEvents from the 1960s1526 Words   |  7 PagesThe 1960s is a decade filled with a series of remarkable and significant events that still resonate today. From the charismatic John F. Kennedy winning the nation s highest office to Vietnam War, the 1960s was a dec ade of transformational changes (Whithaus, 2004). Adding to this transformation were a host of technological breakthroughs. For the first time in American history a presidential political debate, between John F. Kennedy and Richard Nixon, was aired on TV. In 1963 Lee Harvey OswaldRead MoreDecade of Dominence: The 1960s Essay873 Words   |  4 PagesDECADE OF DOMINENCE: THE 1960’S When people think of a time in our world where rebellious, free spirited and mindful people play a part in, the 1960’s come to mind. To be a decade known for that is why the 1960’s is the most loved decade of them all. The youth lived with no hatred, no care, and peace. The 1960’s were the big time for the Hippie movement and that’s what the youth did. Hippies, war, and music are what were going on during this decade. This decade is what showed the world that weRead MoreThe Civil Rights Movement, Woodstock, Vietnam War, And South Africa853 Words   |  4 PagesWho knew how powerful the 1960’s would be? You had the civil rights movement, Woodstock, Vietnam War, and an explosion in rock and roll, as well as soul? Exactly, and that’s just in America. In Africa, countries were gaining freedom and independence. By 1980 the British, French, Italians, Spanish, Portuguese, and Dutch were being conquered and most of Africa had claimed independence a s countries, all the while apartheid was still going on. Even with the riots between warring states, weren’t enoughRead MoreBarack Obamas Success Essay1011 Words   |  5 Pagesachieve this success? Certainly, a major factor of his success today is the dramatic change in racial viewpoints since Barack’s birth in the early 1960’s. However, in order for him to have risen to this stature, we have to look at the factors surrounding his youth, which paved the path to his success today. There are three major contributing factors, which lead to Barack as a successful person, environment, education and family. Barack was born in 1961, during a decade of tremendous racial turmoil

Monday, December 16, 2019

Tradition in The Lottery by Shirley Jackson Essay

Tradition; it is the back bone of every culture and civilization. It is what keeps the beliefs, philosophies, and activities of societies alive, to be passed down from generation to generation. However not all traditions are practiced with pure intentions. Some activities become so routine, people don’t know a life outside of them. Societies become so accustomed to â€Å"tradition† that they will participate in pastimes without questioning the ethics or morals of the situation. Ultimately when tradition takes the place of a rationalizing mind the outcome can be incredibly dangerous. The role of tradition is an underlying theme in the short story The Lottery by Shirley Jackson, forcing readers to ask themselves â€Å"At what point do†¦show more content†¦Now that all the papers are handed out the men begin to unfold the slips of paper to reveal blank pieces of paper. However one man is left with a paper with a black dot on it. The man unlucky enough to receiv e this slip of paper is Bill Hutchinson. Promptly Tessie Hutchinson, Bill’s wife, begins to panic saying he didn’t have enough time to pick his paper. Being a reasonable official Mr. Summers allows Hutchinson and each of his family members to reselect a paper. Bill, his two sons, one daughter, and wife Tessie each take a paper and Tessie Hutchinson is left with the paper with the black dot. The townspeople begin to clear a space around Tessie Hutchinson. One of the younger boys from earlier in the story hands her son a stone. While she screams â€Å"It isn’t fair, it isn’t right,† the townspeople begin stoning her, the lottery â€Å"winner†. Shirley Jackson’s use of characters is very detrimental to keeping the theme of the story lively. Whether they play a minor or significant role to the story each character reveals a lot of information about the tradition of the lottery and its intentions, varying from subtle to obvious details. On e of the most important characters is Old Man Warner, an elderly man who is very conservative about the preservation of this tradition He holds it dearly to his heart, despite the fact that this tradition is slowly deteriorating in villages around him. Old Man Warner represents the stubborn nature of all the townspeople who are reluctant toShow MoreRelatedTradition in The Lottery by Shirley Jackson1774 Words   |  8 PagesAmerica’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and the use of symbolism throughout the story. This means the village is unable to move past their tradition while symbolism is shown through character’sR ead MoreIgnornance of Tradition in The Lottery, by Shirley Jackson1014 Words   |  5 Pages Tradition, defined as the handing down of information, beliefs, and customs by word of mouth or by example from one generation to another without written instruction. (Tradition) Tradition is a core trait of humanity, from the time before recorded history to present, humanity has followed traditions or customs that have been passed down from generation to generation. More often than not communities all over the world blindly follow these practices with little regard to who startedRead MoreThe Meaning of a Tradition in The Lottery by Shirley Jackson574 Words   |  2 PagesShirley Jackson wrote many books in her life, but she was well known by people for her story â€Å"The Lottery† (Hicks). â€Å"The Lottery† was published on June 28, 1948, in the New Yorker magazine (Schilb). The story sets in the morning of June 27th in a small town. The townspeople gather in t he square to conduct their annual tradition, the Lottery. The winner of the lottery will stoned to death by the society. Although there is no main character in the story, the story develops within other important elementsRead MoreTraditions in The Lottery, by Shirley Jackson Essay576 Words   |  3 PagesThesis: After a long period of time passes people forget the true meaning of their traditions by slowly disregarding as the years pass. I. The first part of the traditional ritual that is changed is the chips of wood. A. Chips of wood, Mr. Summers had argued, had been all very well when the village was tiny... B. Its perceived as though there is no regard to how the ancestors of this village put on the lottery. II. The second part of the traditional ritual that is changed is the recitalRead MoreTradition in The Lottery, by Shirley Jackson Essay1769 Words   |  8 PagesTradition in â€Å"The Lottery† There are many things that people do every day without questioning why they do them. These are our habits and traditions, and though for the most part they are unimportant they can be a crucial part of our culture and our interactions with each other. Sometimes there are traditions that can cause harm or are morally unacceptable. What should be done in this case? Edmund Burke, a nineteenth century politician and author, argues that it is best to stick with traditionRead MoreTraditions in The Lottery, by Shirley Jackson Essay464 Words   |  2 Pages Shirley Jacksons story, The Lottery is about a group of towns people who meet every year on the 27th of June. On this day a stoning takes place, as it washes away the sins of everyone that lived in the village. However, should the tradition of the stoning be changed when it becomes your time? On this day every year the people of the village began to gather in the square, around ten oclock (Jackson) to prepare for the stoning. This event would take about two hours as there wereRead MoreEssay on â€Å"The Lottery† by Shirley Jackson: A Brutal Tradition608 Words   |  3 Pagesthe oppression and cruelty by the bad people but the silence over that by the good people,† capturing the main message of the short story â€Å"The Lottery,† by Shirley Jackson, perfectly, because of the themes of peer pressure and tradition present throughout the story. In this story, the people of a small village gather for their annual tradition, a lottery, in which one person is picked at random out of a box containing each of the villagers’ names. The village, which is not specifically named, seemsRead MoreTradition Stays Put in The Lottery by Shirley Jackson1053 Words   |  4 PagesTradition Stays Put Easily regarded as one of America’s most beloved short stories, â€Å"The Lottery,† by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the reader’s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jackson’s â€Å"The Lottery† displays the theme of unwavering ritualistic tradition and symbolism. This means the village is unable to move past their tradition while symbolismRead More Theme of Tradition in The Lottery by Shirley Jackson Essay1322 Words   |  6 PagesThe Lottery by Shirley Jackson Americans day after day live much of their lives following time-honored traditions that are passed down from one generation to another. From simple everyday cooking and raising children, to holidays and other family rituals, tradition plays a significant role on how they go by there everyday lives. In Shirley Jacksons short story, The Lottery, the citizens of a small farming town follow one such tradition. A point is made regarding human nature in relationRead MoreTraditions in The Lottery by Shirley Jackson and A Rose for Emily by William Faulkner1176 Words   |  5 PagesThroughout the world there have been bazaar rituals or traditions that don’t usually happen in the United States. To us it may seem wrong and cruel but to those countries seems to be the right thing to do because that is what they believe in. Some countries do their rituals or traditions like every single year. Most of them are somewhat similar or different but still have the same aspect. There are many people who still follow these traditions or try to escape to another place so they can be free

Sunday, December 8, 2019

Innovation And Entrepreneurship Management-Myassingnmenthelp.Com

Question: Discuss About The Innovation And Entrepreneurship Management? Answer: Introduction Innovation and entrepreneurship have gained critical importance in economic globalization with the fashion industry, not an exception. The emergence of enterprise has stimulated a heated competition in the clothing and boutique industry changing the landscape of businesses significantly with the firm seeking to outwit their competitors through competitive advantage (Friday, 2007). This study investigates the relationship and impact of innovation and entrepreneurship to the boutique clothing stores. Nature of Boutique clothing store business The clothing industry is a highly volatile market with its uniqueness and the element of style featuring prominently which is short-lived. This market has the following characteristics, but not limited to: Short life-cycles the product in line with current trend and designed to capture the mood of the moment, consequently, it has a short-lived lifespan. High volatility The demand for the product in the market is rarely stable depending on several factors like celebrity endorsement, weather, and films extra (Gilsoo, 2010). Low predictability It is virtually impossible to forecast the total demand of these products in the market due to their volatility and other factors sharply impacting them. High impulse purchasing Many consumers make buying decisions based on stimulation at the point of purchase. In other words, the shopper makes a quick and unplanned purchase, hence the critical need for availability of the stock. Innovation in the boutique clothing business Innovation is an important aspect in any business growth and development with the fashion and clothing, not an exception. The market environment is characterized by uncertainties and dynamism which makes business landscapes to be tricky needing uniqueness from what the competitors offer. The clothing industry has globally become sophisticated thus requiring high levels of creativity and innovation to develop appropriate business strategies and counter the competitor rivalry. Disruptive innovation is particularly applicable in the boutique and clothing business. It is much interesting because this type of change focuses on short term or immediate goal to impact on the business processes. Disruptive innovation helps create a new market consequently disrupting the existing one through setting different values. Further, the change skips standard routine and knowledge disengaging the past and irreversible (Parmar, 2014). Technological sustainability issues in the boutique and clothing business The viability of innovation and entrepreneurial activities is a critical matter that impacts on the reputation of the business and its smooth operations. These concepts dictate that companies confine to meeting the current needs without compromising the quality of life of the future generation. Sustainability aspects of innovation tend to focus on the impact of this activity on the environmental, human and social factors (Grant, Hackney Edgar, 2010). The clothing industry has an extended supply chain tied to the risk of mass environmental and social impacts. Therefore, Sustainable innovations examine the whole supply chain and ensure the material inputs through to the final products does not cause disturbance, depletion or other harm to the environment than conservation. Further, innovations and entrepreneurship activities needs are constrained to sustainability demands so that resources and environment are preserved for posterity. Otherwise, resources stand the risk to depletion and further damages to the reputation of the concerned companies. Some of the sustainability issues are discussed below, which includes but not limited to: Pollution prevention This entails resource productivity and environmental management. The business activities including wastes and output should not have an adverse impact on the environment. Conclusively, the process of acquiring raw materials and utilizing should not present any environmental hazards or leads to depletion of natural resources (Boons Ldeke-Freund, 2013). Sustainable technology Since innovation aspect involves the investment of technological equipment, sustainability dictates that the technology involved does not cause harm to the environment or introduce features in the product that will harm the end users or natural resources (Perkmann Spicer, 2010). Innovation aspects of Boutique clothing store business Recycling The clothing business has an innovative way of recycling products to achieve creativity and thus making sales (Muthu, 2014). Clothes can be reused to design even better trendy outfits. E-commerce and marketing The clothing industry has invented ways to market their products both online and through other media. Example, many entrepreneurs have set up online cloth stores and successfully operated their businesses. The technology factor boosts their target market and improves the business efficiency, knowledge and feedback management. Further, this industry has invested marketing through models. Nevertheless, innovations are also being carried out in the process, logistics, recycling, and upcycling (Osterwalder Pigneur, 2010). Tied to this, some of the limitations of current sustainability initiatives as follows. A significant change and revamping of dominant business models is therefore needed to achieve systemic changes in the process of attaining sustainability. Instead of viewing sustainability in the lenses of compliance and risk management, companies should recognize the value-creating potential of sustainable business models (Martin, 2013). This work explains the possibilities for building business models for sustainability by use of innovation by using applying the analysis of the case called the IOU Project, which was made by the young business entrepreneur Kavita Parmar, which was e-commerce initiative that offers fashion-conscious consumers a very distinct platform. Benefits of Innovation and Entrepreneurship to Boutique Clothing Business Disruptive technologies have the potential to to introduce into the market a very different value proposition than previously available, and also, most importantly, some products innovated as a result of disruptive technologies can be cheaper in price, simpler, and also smaller and are more frequently made and very convenient to use (Aneja, 2010). Innovation increases the firm's performance by contributing to competitive advantage. Regarding the fashion companies and fashion designers, the clothing industry has numerous examples of the individuals who are in simultaneous terms, investors, owners, and also managers of fashion business firms. These emerged as a product of commercialized fashion ideas and design, manufacture, business or marketing methods that caused a revolutionary or an incremental change in clothing industry. Their impact as elements of the competitive advantage in the general clothing industry is also highlighted. Focusing on the last part of the study, innovation management in the boutiquue and clothing industry is evaluated. Despite the high influence of fashion in modern society, its analysis from a management perspective has not been sufficiently conducted, and hence "fashion creativity and business intellect" have been categorically viewed separately (Adam, Wim Micheline, 2011). Technological setback factors to Boutique Clothing Business Setbacks including PESTLE factors discussed below Economics Funds and capital required to invest in innovation and boosting the business. In most cases, change consumes resources which ultimately translates into funds. Therefore, an inadequate fund is an impediment to the growth of innovation. Social Factors Some specific communities perceive some cloth designs and style innovation negate their values and culture. Example, seductive and revealing fashion are perceived by some communities as disrespecting and resulting to them not supporting the businesses of those entrepreneurs. This caliber of people will cease from buying such fashion clothes and proceed to condemn the activity leading to a dented reputation (Fletcher Grose, 2012). Technological factors Entrepreneurship and innovation are directly impacted by the technology in place. Legal factors Innovation and entrepreneurship are globally checked by the legal regulations. Examples entrepreneurs innovate cloth lines and own the clotheslines. Inventory Intelligence and business uncertainty Boutique clothing retailers regularly contest with the volatile issue of seasonality having to stock up inventories and then deplete them at the appropriate times. There are certain factors outside human control like weather which will impact on the inventory of these entrepreneurs. On worst case scenario, the business will slash prices and dilute profit margins trying to get rid of stock that is not selling and consequently bringing on the apparel that was not available on shelves. Stock visibility, the inventory intelligence, and the operational agility to quickly change tack promptly are necessities in today's fashion supply chain (Brahe, 2007). This model does not only apply to the clothing industry but also emphases on the supply chain development in the industry and the relationship created between the initiative and its customers in the organization. It was also explained that if within the framework of the canvas the initiative created the relationship between the client and the artisans who were part of the supply chain. There are different types of innovation, namely sustaining, evolutionary, revolutionary, and finally disruptive innovation (Innovation in India, 2007). Firms have an uphill task to reduce the environmental and social impacts caused by the operations of their businesses.Rather than mitigating these impacts, the firms have a better option of solving the menace through internal development or acquisition of new capabilities that address the sustainability challenge. It has also been defined as moving from thought to action. Conclusion This paper has provided a conceptual focus on the impact of innovation and entrepreneurial activities in the cloth boutique industry. The business is affected by several factors, PESTLE that impacts on the business landscape and determines the fate of the business success. Despite, the business being excellent avenues for good returns, entrepreneurs in this industry face a couple of challenges which include sustainability issues, labor, technological and environmental factors. Further, the paper discusses the peculiar nature of the industry capturing its volatility, complexity, and dynamism. It is with these factors that prompt entrepreneurs to be strategic and action plans that will enable them to gain a competitive edge. References Business models for sustainable innovation: state-of-the-art and the steps towards the research agenda. Journal of Cleaner Production, 45, 919. Brahe, S. (2007). BPM on Top of SOA: Experiences from Financial Industry. Business Process Management 96111 Fletcher, K. Grose, L. (2012). Fashion Sustainability: design for change. London: Laurence King Publishing. Google Scholar Friday, O. (September 2007). The Value of the Creativity and Innovation in Entrepreneurship. Journal of Asia Entrepreneurship and Sustainability, Volume III, Issue 2. Gilsoo C. (2010). "Smart Clothing Technology and the Applications: Human Factors and Ergonomics," CRC Pres, United States of America Grant, K., Hackney, R., Edgar, D. (2010). Strategic Information Systems Management. Thomas Rennie Innovation in India, (2007). National Knowledge Commission, June. 5. Martin M (2013). Impact Economy, Creating sustainable apparel value chains: a primer on industry transformation. Suisse: Impact Economical. Available on: Muthu, S. (2014). Assessing an environmental impact of textiles and the clothing supply chain. UK: Woodhead Publishing. Google Scholar Osterwalder, A. Pigneur, Y. (2010). Business model generation: a handbook for visionaries, the game changers, and challengers. New Jersey: John Wiley. Google Scholar Parmar, K. (2014). The IOU Project. In MA Gardetti ME Girn (Eds.), the Sustainable luxury and social entrepreneurship - stories from the pioneers. Sheffield: Greenleaf Publishing.Google Scholar Perkmann, M. Spicer, A. (2010). What are business models? Developing a theory of performative representations. In: Nelson Phillips, Graham Sewell, Dorothy Griffiths (eds.) Technology and Organization: Essays in Honour of Joan Woodward. Research in the Sociology of Organizations, 29, 265275.

Sunday, December 1, 2019

Round table discussion Essay Example

Round table discussion Paper My major Is business administration. I am a clear headed, ambitious individual who has taken the time to think about my future and my goals. I have undertook and completed my two years course in China. Being a transfer student to a foreign country requires me to continually focus, and focus more and more as the course has developed. And it is also give me an opportunity to continue a further education. I chose business administration as a general degree, which gave e the opportunity to learn and test all aspects of management and business so that I knew what I wanted to specialized in. By means of my education and experience, there are a few things In which I believe deeply that can develop individuals. First of all, we must choose the right direction, that Is, to choose a specific and clear objectives. Setting a goal Is Like building a pyramid. The power of target Is enormous. After the goal, we must establish It firmly. Then I believe everyone wants to succeed ND success Is around everyone, even If the success Is a small one. Actually, success means different things for different people. Some may equate it with money, some with work and still some with other. Whatever your dreams are, you have a goal there and then focus all your attention on it. Then success is sure to wait for you at somewhere. When it comes to values, my first thought was a standard criterion of everything. We will write a custom essay sample on Round table discussion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Round table discussion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Round table discussion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is far away from success if you are only with the recognition of scholarship and ability by society. You should infect others with moral charm. Win the trust and respect of others, then you will the opportunities and success. Morality is a state, a pursuit, but also a force to promote its forward. Our responsibility Is to stick to the bottom line of moral in life. We should have social conscience. I believe that because good fortune had give me with better than average opportunity, I have a duty to perform In our communities. Thus, I must give more than receive. I believe one of the greatest ideas of all times is a convincing moral force which is the concept f the dignity and worth of human individual. That is my core value. In my life I have given myself certain goals, some relating to my personal life and some to my life in the business world, which I will do my best to complete. I do not believe in fate. No matter under what circumstances anyone would have a chance to change their destiny if they work hard. So I will continue to pursue the development of myself. That refers to the pursuit of my own qualities and enrich my own knowledge. Whats ore, let my family live In happiness. Being a good family member. I also planned financial goals. The most Important one is really assess my monthly expenses. Do I really need to pay such a hill of bills? While Im lucky enough at this point In my life not to be living month to month, that good fortune has made me lazier about making sure Im not Just wasting money. By the end of my graduation, I plan on analyzing the expenses and making adjustments that hopefully suit my lifestyle better and save me successful future.